Whether you're using Kickstarter, IndieGoGo, or similar, your video is generally the first thing a potential backer will see. This is the most crucial moment in their experience with your campaign. This is the time to invest in your own project. Show your potential donors that you care enough about your project to put some effort into your campaign.
If you're interested in creating a video for your next crowdfunding campaign, be sure to contact me early in the planning stage since video production and project planning should be closely tied together.