COMMERCIALS

Businesses need customers. Customers need to know you're around.

The only question is how to create engaging videos that will make potential customers excited to work with you. It’s much easier than you might think and with a little help, you can start incorporating video into your marketing in a very short period of time.

I created this one-minute ad for a local yoga teacher to create a feeling of relaxation and calm in a more unique way than just a view of the beach.

CLIENT TESTIMONIAL

"It turns out that Matt Longmire, aside from being a talented filmmaker, is a genuinely nice human being. Matt set me at ease from the get-go, and I could tell that I was in the hands of an artist who would be a pleasure to work with. So many artists have the tech quotient without the emotional quotient to bring out the best in their subjects. Matt has both and then some, which is a gift to those of us fortunate enough to work with him. If you’re in the market to create a commercial, documentary, PSA, or other video project, I highly recommend connecting with Matt."  - Karen S.

Invoking a sense of community, I designed this one-minute documentary-format commercial to have viewers feel the need to belong.

With only 15 seconds, I had to show good food, a fun family environment, and a strong call-to-action for this restaurant's promo.

NON-PROFIT / FUNDRAISING

There are so many ways to raise money, yet it’s amazing how difficult the process can be. Creating a video to tell the world why you're raising money helps spread your message even as you sleep.

These videos are most often used on websites and social media, in email campaigns, and often shown live at fundraising events as a way to motivate attendees to donate.

Fundraising videos are slightly different from Kickstarter and other "crowdfunding" videos in that they're usually designed to be used year-round or at least more than once.

BUSINESS EXPLAINERS

Commercials are great for quickly getting the word out about your business. They’re fast, efficient and easy to get the public to watch due to their short runtimes.

But what about the people who've already heard about your business but want to learn more? An “Explainer” is like a virtual handshake. It’s longer than a commercial and generally lives on your website to tell a little more of your story and let potential clients and customers get to know you even when you’re not available.

Businesses & Consultants are finding these to be very effective at starting the conversation about their products and services.

"His filmmaking captured emotion beautifully, not just from people’s faces, but from their hands and voices and activities. He artfully wove in so many rich details that helped to tell the story. My favorite moment is watching one of our members Dave, during a voice-over, chatting with someone, and then breaking out into a sly grin right at the end as he raises a finger to his eye. We’ll never know what made him smile that one time, and that cut ended on just the perfect high note.

I also loved the way that he was able to quickly and easily work with our members, to get them to talk with a camera pointed at them, about what membership meant to them. It was very low-impact on the rest of our operations, and he put everyone at ease. He really does work quickly and efficiently.

But most of all, Matt was are simply a joy to work with. He is talented with huge integrity and leadership. Confident, calm, and a firm sense of where he is going… with whatever he’s setting out to accomplish. I hope that we will get many chances to work together again.”

— Leslie S.

 

KICKSTARTER / CROWDFUNDING

Whether you're using Kickstarter, IndieGoGo, or similar, your video is generally the first thing a potential backer will see. This is the most crucial moment in their experience with your campaign. This is the time to invest in your own project. Show your potential donors that you care enough about your project to put some effort into your campaign.

If you're interested in creating a video for your next crowdfunding campaign, be sure to contact me early in the planning stage since video production and project planning should be closely tied together.

Check out Katie's Kickstarter for her latestl album and two music videos (which I produced, filmed, & edited). Using this video, she successfully raised $6,376 surpassing her $5,000 goal.

I filmed & edited this short Kickstarter video for a friend of mine and his wife as they were preparing to open their first restaurant in Port Townsend, Washington. It helped raise over $27,000 which was $2,000 more than their actual goal. I'm happy to report the restaurant is now open and doing well.

REAL ESTATE TOURS

Photos just aren't enough sometimes. Buyers now realize they can save time by taking virtual tours of available houses instead of physically going to a house just to find out it doesn’t look like the pictures.

Real Estate Agents know that having a virtual tour video gives a major advantage to homes that perhaps don’t photograph well or benefit from showing the whole house in one sitting often accompanied by music that gives potential buyers the emotional attachment to a property they wouldn’t have had with just photos.

These tours can usually be shot in a single day and often edited to completion in around 48-72 hours giving you an advantage over other homes for sale.

 

“Matt understood the challenge of capturing the essence of the property and conveying the story of the home in a two and a half minute video. He gave us a wonderful product that we not only used in the marketing and sale of the waterfront house but continue to use as a sample of marketing that could be offered for potential clients. Matt was a pleasure to work with and was receptive to the collaborative input and suggestions we offered during the filming and post-production. I would recommend him without reservation and would be happy to discuss details further with any of his clients.”

— Ed Buckley