Commercials are great for quickly getting the word out about your business. They’re fast, efficient and easy to get the public to watch due to their short runtimes.

But what about the people who've already heard about your business but want to learn more? An “Explainer” is like a virtual handshake. It’s longer than a commercial and generally lives on your website to tell a little more of your story and let potential clients and customers get to know you even when you’re not available.

Businesses & Consultants are finding these to be very effective at starting the conversation about their products and services.